This is a personal project I came up with to explore a new style as well as get more packaging design experience.
Research & Discovery
Brand Concept
The brand concept centers around an energy drink inspired by the raw intensity of the live music scene, drawing heavily from metal and grunge aesthetics. The goal is to capture the feeling of being pressed up against the barricade at a packed venue—the vibration of amplifiers, the grit of distorted guitars, and the adrenaline that comes with a crowd moving in unison. Visually, the brand leans into dark, moody tones paired with distressed textures, bold typography, and graphic elements reminiscent of concert posters and underground zines. The overall identity is meant to feel rebellious, loud, and unapologetically chaotic, appealing to people who thrive on late-night shows, dive-bar sets, and the high-energy, no-rules atmosphere of live rock culture.
Mood Board
Concept Development
Since this project was a last-minute thing, I didn't explore different logo styles as much as I usually would. But this is partly because I already knew I sort of wanted a classic metal/rock look for it.
Digital Drafts
I was particularly pleased with this design, as it strikes a balance between a bold, edgy aesthetic and clear readability. Compared to my original concept, I made several refinements to strengthen the overall visual structure. One of the key adjustments involved curving the outer letters inward, which helped create a more cohesive and unified logo form. This modification not only made the design feel more solid and intentional but also reduced the open, fragmented appearance of the initial draft.
Final Designs
Mockups
Reflection
This project was genuinely enjoyable, as it allowed me to explore a design style I had never worked with before. I had a great time experimenting with various grungy advertising layouts and incorporating a graffiti-inspired aesthetic into the backgrounds of my can labels. Throughout the process, I gained a deeper understanding of how to execute this style effectively, balancing texture, contrast, and visual intensity without overwhelming the overall composition. I also feel that I maintained strong brand consistency across all deliverables, ensuring that each piece aligned with the identity and attitude of the brand I created. Overall, the project was both creatively rewarding and a valuable learning experience.