School Assignment
Date: October 2024
Deliverables: Mixed-type poster, Merchandise, Advertisements
Role: Primary Graphic Designer
Scope: Brand Identity, Typography, Marketing and Advertising, Merchandise Design
As the most cherished and longest-running holiday tradition in Texas’ capital city, the Austin Trail of Lights, attracts hundreds of thousands of visitors from Central Texas and around the globe each year. I was tasked with choosing an event to create a mixed type poster for, as well as other advertisement designs and merchandise. My main goal for this campaign was to make my design reflect the Trail of Lights as being an unmissable and magical holiday experience.
Process
Final Design
Mockup Sketches
Mockups
Reflection
This project ended up being a great learning experience for me. It was my first experience designing multiple assets for one event so I got to learn how to make my designs cohesive across multiple deliverables. It was also my first time trying out a new and unfamiliar style! In the end, I think this was one of my all time favorite projects of my college career and successfully achieved my project goals of making a design that's fun, family-friendly, and magical. My end results really reflect how special the Trail of Lights is.