School Assignment
Date: October 2024
Deliverables: Package Design
Role: Primary Graphic Designer
Scope: Brand Identity, Packaging
Traditional Medicinals is a well-established herbal wellness company founded in 1974 in Northern California by herbalists Drake Sadler and Rosemary Gladstar. They strive to create a positive impact and to prioritize people, their products, and their planet over profit. At Traditional Medicinals, their quality management and control systems encompass each herb at every step of its journey. They believe that it is their responsibility to preserve Earth's ecosystems. My main goal for the redesign was to create something earthy, soft, and visually appealing while also displaying its information effectively.
Process
Final Designs
Mockups
Reflection
Through this project, I was able to explore what makes packaging both effective and visually engaging. I achieved my goals of creating a more appealing design, setting the product apart from its competitors, and communicating information clearly without overwhelming the viewer. Along the way, I gained valuable insight into layout development, packaging standards, and building a consistent brand presence—lessons that will continue to inform my design work moving forward.