Client: Drive A Senior ATX
Date: April 2025
Personal Deliverables: Logo, Branding, Merchandise, Brochure
Role(s): Lead Designer, Art Director, Brand/Project Manager
Scope: Brand Identity, Merchandise Design, Brochure Design
Drive a Senior is a non profit organization located in Central Texas who provide rides for senior citizens who can’t drive themselves places anymore. Their mission goes beyond simply providing mobility; it’s about ensuring that every senior can age with dignity, embraced by a caring community that truly values their independence. Their current branding is incredibly outdated and my team's main goal was to rebrand them to be more modern to attract new clients, while still being recognizable to their already loyal clients.
My personal deliverable for our client was to design a brochure for new clients and new volunteers. I wanted to be sure I follow the brand me and my teammates come up with and create something that looks nice and fun while still displaying all the information needed.
Process
Final Logo
Brochure Development
Final Brochure
Final Thoughts
This project was a new experience for me, particularly in terms of working collaboratively with a team over an extended period. Initially, I felt some uncertainty, but once the project was underway, I found the experience to be both manageable and highly rewarding.
Throughout the process, I developed a stronger understanding of effective teamwork and gained valuable insight into working with a real client. I also became highly proficient in using InDesign and learned how to structure and present files according to professional standards. I am very proud of what I accomplished and pleased with the final outcome. Despite unexpected challenges—such as learning about our client’s merger just one day before the presentation—I was able to adapt quickly, stay focused, and contribute to completing the project on time.